Window Shopping on 30A

Window shopping is a fantastic activity to enjoy along 30A, whether you’re on a budget and just browsing, you’ve got a gift in mind for someone back home, or you want to pick out something unique to serve as a reminder of the wonderful time you had here. Below, we’ve put together a few pointers on where to go and what to know when you’re interested in window shopping on 30A. Read on to learn more!

Shopping on 30A: Serene 30A Storefronts to Peruse

When shopping in South Walton, you’ll find some of the best shopping that 30A has to offer.


The historic and chic Grayton Beach is home to individualistic boutiques and art galleries, including those in the Shops of Grayton. Here, you can visit the Twin Oaks Farm Stand for organic goodies, purchase or make a custom piece of mosaic glass art at The Shard Shop, pick out a new outfit at Gypsea, or buy a one-of-a-kind piece from galleries such as The Studio Gallery, Allison Craft Designs, or Mary Hong Art Studio.


Seaside, the charming town that served as the iconic setting for the 1998 movie The Truman Show, makes for a fantastic shopping destination not only for its picture-perfect small town atmosphere, but for its quaint and stylish boutiques. Scoop up a good read for the beach at Sundog Books, or put together a beach-worthy ensemble at the lovely waterfront outdoor market store Perspicasity. Willow Boutique, a local women’s fashion chain, has locations in Seaside, Rosemary Beach, and Inlet Beach. Similarly, Ophelia has beautiful swimwear and beach accessories, with locations in Seaside and Seacrest. And you can pick up one of Seaside’s classic souvenir shirts with the town’s logo and motto, “New Town Old Ways,” at The Seaside Style.


Not far from Seaside is WaterColor, one of the newer communities in South Walton and home to a variety of boutiques ranging from cute and charming to sleek and chic. Barefoot Princess carries Lillly Pulitzer apparel, jewelry, accessories, and shoes for women and children, as well as home products. Old Florida Outfitters is the perfect choice for outdoor gear from beachwear to fishing and hunting gear. And Little Red is a kid-centered boutique with unique, handmade toys and clothes for children from the local community.