30A Shopping

In 30A and South Walton, the scenic beach environment sets the stage for the beautiful shops that can be found in the area. From the eclectic and artsyofferings of Grayton Beach to the swanky style of Inlet Beach, you’ll find just about everything under the sun along 30A.

The Best Boutiques and Stores for Shopping in 30A Florida

Grayton Beach’s Shops of Grayton house a collection of creative boutiques, including Allison Craft Designs, Ophelia Swimwear (which has been named one of the five must-stop shops on 30A by Southern Living Magazine), and others. The area is also home to Grayton Corners, located on the intersection of 30A and the 283. Here, you can find Grayton General Store and the dynamic art of Zoo Gallery. Uptown Grayton has Azure, one of the rare men’s clothing stores in the area.


Inlet Beach holds 30Avenue, a shopping collective within walking distance of Seacrest Beach, Alys Beach, and Rosemary Beach. You’ll find adorable brick streets that wind their way through boutiques specializing in everything from rugs to running gear. Design is a fantastic home furnishings and art store, while L.A. Green focuses on women’s clothing and accessories. If you’re planning an event during your time in 30A, Mingle has items to help make your party special, as well as gift items. Outpost sells clothing, accessories, home goods, and even apothecary items.


Willow Boutique is a small clothing store chain that features local designers and unique fashions, with multiple locations (and variations) along 30A. In Inlet Beach, you’ll find Willow + Mercer, while Willow + Woods is located in Seaside. The original store, simply named Willow, is in Rosemary Beach.


Perspicasity in Seaside Beach provides shoppers with the unique experience of 30A shopping right on the beach. An open-air market that carries everything from handmade accessories and jewelry to bohemian-style clothing, there isn’t a store like it in South Walton or 30A.


Also in Seaside is The Seaside Style, which features not only adorable souvenir shirts (such as Seaside’s “New Town Old Ways” motto), but also classic apparel for men, women, and children. Clothing and home accessories are also sold here, as are books for beach reading.